Terms of Service

1. Services

Visibility Labs provides international SEO consulting services as described on our website and agreed upon in individual engagement letters or statements of work. The specific scope, deliverables, timeline, and fees for each engagement are defined in a written agreement signed by both parties prior to commencement of work.

We reserve the right to decline engagements at our discretion and to discontinue services that fall outside the agreed scope.

2. Intellectual property

Upon full payment of all fees for an engagement, all custom deliverables created specifically for your business become your property. This includes strategy documents, audits, keyword research, and implementation guides created for your engagement.

Methodologies, frameworks, processes, and proprietary tools used in our work remain the intellectual property of Visibility Labs and are not transferred as part of any engagement.

3. Confidentiality

We treat all client information as strictly confidential. We will not disclose your business information, strategies, or data to third parties except as necessary to provide our services or as required by law.

We may reference engagements in general terms as case studies (without disclosing confidential business information) unless you have explicitly requested otherwise in writing.

4. Performance and results

SEO performance depends on many factors outside our control, including search engine algorithm changes, competitive dynamics, your team's capacity to implement recommendations, and market conditions.

We do not guarantee specific rankings, traffic levels, or revenue outcomes. We commit to evidence-based strategy, clear communication, and professional execution. We will always give you an honest assessment of what is achievable before an engagement begins.

5. Payment terms

Payment terms are specified in individual engagement letters. Generally, project-based engagements require a deposit of 50% at project commencement with the balance due upon delivery of final deliverables.

For longer-term engagements, monthly invoicing is standard with payment due within 14 days of invoice date. Overdue invoices may result in suspension of services.

6. Limitation of liability

Visibility Labs's total liability for any claims arising from our services is limited to the fees paid for the specific engagement from which the claim arises.

We are not liable for indirect, consequential, or incidental damages including lost revenue or lost business opportunities, even if we have been advised of the possibility of such damages.

7. Termination

Either party may terminate an engagement with 30 days written notice. In the event of termination, you will be invoiced for all work completed and expenses incurred up to the termination date.

We reserve the right to terminate an engagement immediately if a client acts in bad faith, misrepresents information, or requests activities that violate search engine guidelines or applicable law.

8. Governing law

These terms are governed by applicable law in the jurisdiction of the client's primary place of business unless otherwise agreed in writing. Any disputes will be subject to binding arbitration before litigation.

9. Updates to these terms

We may update these terms from time to time. Any changes will be communicated to active clients. The terms in effect at the time an engagement letter is signed govern that specific engagement.